1. What elements of art do you see as most important in his work?

All major elements of art are important in his work; line, color, space, shape, texture, and form all play key roles. They all portray an idea across the work.


2. Which of the principals of design are most important to his work?
Contrast as well as pattern are very big principles, as seen in the Target logo especially.

3. What makes his images interesting to you? How does his work INVOLVE the viewer?
I'm a fan of Adidas shoes, and seeing how he integrated the words/logo, shoe, and color into it are really cool to look at. The designs all throughout it are amazing. Your eye is constantly moving. The Heineken logo is just fun to look at, with the green and red color patterns. The red star is interesting, as well as the different shapes and sizes of the bottle caps. The target logo is just fun to look at, mostly because you can tell what it's for. That being, Targets in Canada during Christmas time. The snowflakes represent the season, and the different lines/patterns across them are amazing. The oak leaf at the end is really cool.